Dec. 10th, 2020

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ЕВПОЧЯ



Denim brand Rifle, which celebrated its 60th anniversary in 2018, has been declared bankrupt by a court in Florence, Italy.
https://wwd.com/business-news/business-features/rifle-jeans-declares-bankruptcy-seeks-new-owner-1234653116/

Established by Tuscan brothers Giulio and Fiorenzo Fratini, who in the late Forties started importing denim cloth from North Carolina, the brand reached its peak in the Eighties, when it was distributed in several countries. For example, Rifle was one of the first fashion companies to open stores in Russia, and in 1988 it sold 3 million denim pieces at Moscow’s legendary Gum department store.


А мы с ним были знакомы еще в 70-х. Sic transit.

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